Wednesday, 21 October 2009

Target Audience

Target Audience

After studying the genres of many movies and their target audiences. I have come to the conclusion that the demographic for my product are 14-18 females, western based in both Britain and America. This would be best suited to the tye of film we are going to produce. The trailer targets the main points in the film and each of them link to teenage life and the teenage problems that many people experience, especially girls. For example the meeting and fancying a boy who usually has a lot of other admirers. It is a common problem that teenage girls can relate to. Also, the level of comedy included in this movie, quite upbeat and girly, would appeal to the audience we have chosen to target.

In order to get a better feel for what attracts people to a particular trailer, and in turn, the film itself I have decided to ask for feedback on what indeed grabs the viewers attention and what attracts them most to the actual film.
The results are as follows;

My first question, "When viewing a trailer, what grabs your attention the most?"
The answers for this poll were:
A variety of shots and camera angles
The dialouge used
The soundtrack
Orginaility and how the movie featured is presented.

Overall, there was a total of 13 votes on my blog and a total of 20 votes outside of my blog which involved me asking people various questions. The element that attract most of the people I asked to a trailer was the originality and how the movie featured is presented, this has proven that in order to attract attention our trailer will have to feature lots of different shots to keep them interest and also add an original edge something that hasn’t been done before. This was closely followed by the variety of shots and camera angles. Many people commented on the fact they wanted to see a large variety which, in turn, would make the feature more interesting to watch. The dialogue and soundtrack used were in joint third place out of all the people I asked. Many commented on how the soundtrack adds to the feel of the scene and helps to explain the narrative, for example a horror genre of film would have a creepy style of music were as a romantic comedy would have a more upbeat style of music. The dialogue used in a trailer adds a bit more interest for the viewer, adds to the story and sometimes helps to tell it.

My second question, “What attracts you most to a film?”
The answers for this poll were:
The film trailer
The actors/actresses involved in the film
The rating received from critics
The company who made the film, for example Disney

Overall, there was a total of 11 votes online and a total of 20 votes outside of my blog which I did separately in order to find out different ways of interacting with the audience not just through one method of research, using a computer. The top answer, was exactly what I expected, the film trailer. Over half of the people I asked said they would judge a film on its film trailer rather than something else, like what the critics say. This result wasn’t very surprising at all. The second most popular answer was the people who actually are actually involved in the film, the actors and actresses, this again wasn’t too surprising. It has shown us that the people we choose to play the role will have to fit them perfectly in order to create the right image and although we can’t afford celebrity endorsement we feel by choosing the people who fit the roles will be just as effective. The least popular answers were, the rating received from critics and the company who made the film. Neither of these answers proved to be that popular in my poll and many people commented that they would rather judge a film for themselves rather than judging it by someone else’s opinion, like a film critics for example. The company involved in the production of the film, I personally thought would influence many people decisions, but they all said it was the trailer which clinched the deal the most for them as some companies who are not that well known still manage to produce excellent films.

Sunday, 18 October 2009

Character + Location Analysis

Character Analysis

When choosing the characters we wanted to star in our trailer, we took various things into consideration. Firstly, the availability of the individuals. From our previous experience, like the AS level project which was to create a magazine front cover, we knew that people who couldn’t be relied on created more problems then they were worth. So, we wanted to cast people who could guarantee they’d always be around to help us with our trailer. Secondly, we wanted people who would fit the physical and indeed the personal portrayal of the character that would conventionally be in a fairytale. After researching various characters used in other trailers, we set our minds to actually casting the characters. We did encounter a few problems throughout this process. For example, one of the people we wanted to play a lead characters was never around to film so we had to quickly choose someone else who would fir the stereotype we were looking for. It didn’t prove to hard, overall, to find someone to play each of our characters. Most of the characters involved I this trailer, are indeed part of the group. This means that, not only are the always around, they’re also able to input their ideas in a physically.

Our cast list

To play the princesses: Ashley Finch
Charlotte Piper
Charlotte Meek
To play the prince:Matt Kaal


Each of the characters we picked to star in the trailer fitted the look we wanted for our trailer. The princesses all have individual looks and all have an individual acting style. They all contrast well with one another and all fit the conventions of princesses. The character we decided to use as the prince also fitted the conventions of a prince. Like many, he is tall and dark however some of the modern princesses like the one cast in Ella Enchanted appear to have longer hair than then one used in ours. I feel this is a good thing as its adds originality to our trailer.

The locations used in our trailer went through the same process as our character casting. We decided what we wanted each scene to portray then linked in the location. Since our trailer is a modern day fairytale it made sense to film most of it in school. This is because, not only is this where our main target audience spends most of their teenage years, it also adds a modern feel to a fairytale, we are avoiding filming in an old village./fairytale castle like many fairytales and adding individuality to our trailer.

Our location list

School Corridor
Outside of School Area
Common Room
Picnic Benches
Class Room



Most of our trailer was shot in school, this is because we want our target audience which is teenage girls to be able to relate to the narrative and we also wanted to give this trailer a modern edge. We feel that by using an original location which hasn’t been used in traditional fairytales adds a modernistic feel to this fairytale story. We used various locations in school including a Class room, the school corridors, the sixth form common room and indeed the picnic benches in the schoolyard. All these locations, not only represent the school environment but also add a modern edge to this trailer and like I’ve said make it easier for our target audience to link with the narrative. Finally, in order, to add a bit of variety to our trailer we decided to film a couple of scenes outside of school. We felt this added a different appeal to the trailer and originality.

Friday, 16 October 2009

Storyboard

In order to make filming easier we decided to get our ideas down on paper in the form of a storyboard. This, in the long run, will make it easier to film as we no exactly what we want. It also helps us to plan out the camera shots we want and, although not detailed, will also help us decide on the narrative on this trailer in order to make it easier to follow.












The opening sequence consists of a caption and various shots or the school. The caption will be of a fairytale book open, one side will have some sort of relevant picture (just like a fairytale book) and the other will have part of the story so this one will say: Once upon a time’. We got this idea from various fairytale films like Shrek for example which includes a fairytale book opening sequence. The next shot is an establishing shot of the corridor which will be empty, then there is a quick cut to the fire bell and then back to the corridor to show it full of students. The bell signifies the end of class, which then ties in nicely withv the full corridor. There is then a medium close up of three of the main female characters (Ashley, charlotte and Pip) walking down the corridor with the students parting. This is to signify how these girls are different to the other students that go to the school, just like any other conventional teenage movie, they are what is known as ‘Teen Royalty’ everyone wants to be them. A number of close ups of the individual girls is then included in order to add variety and show emotion.

The next caption;’ They’re the girls everyone want to be..’ comes in after the three close up shots. This, again, helps to tell the story and adds a classic feel to our modern version. We then plan to include either a fight scene between two princesses when they see one princess with the prince which we haven’t yet documented because we are not too sure if we want all of it in our trailer. The next caption will then pop up with; ’Until.. ’in it, followed by a close up shot of the prince most likely in slow motion in order to show that he is the ’target’ for the princesses and the centre of all the drama. We then want to include various shots of the narrative, like a three way phone call which starts with a close-up of all three girls on the phone then zooms in to a close up shot of their lips. Adding variety and indeed individuality to this trailer. Another caption then appears; ’This summer..’ which implies the trailer is near an end but also keeps the audience hanging on for the release date (hopefully). We’ve then included a couple of shots of various practical jokes that the princesses play on one another, the example used in the storyboard is the one where one falls over in front of the other and the prince. Then there is a point of view shot of the princess looking up to see the prince stood over her. Then one from his point of view looking down at her which adds variety to the shots used. We want another caption to come up at this point but we’re not to sure what to put on it perhaps something like ’They’re in it to win it’ or ’there fairytales turned to nightmares’. The next sequence of shots revolves around a sequence in which one princess cuts the hair of the other in class. We wanted to use a mixture of shots here, such as a close up to show emotion once the hairs been cut and also a long shot of the class room to show the layout of the table and the princess going to attack the other after cutting it.

To round off our trailer, we plan to include on caption containing the title; ’He’s Mine’ and then we want it to cut to the final ending shot which we want to make enough of an impact for the viewer to want to go and see the film. A close-up of the prince walking away from the three princesses who are in the background, we then want him to whisper something like ’Let the games begin’ but perhaps not that exact phrase as that has already been used in a film called Saw which is actually a horror film which we don’t want to be associated with our modern fairytale. He close up as been included to show emotion but we also want the three princesses in shot. The last caption incorporates; ’In 2010’ then underneath; ’Who will get their happy ever after’. We thought by including a catchy phrase it would entice the viewer to come and see it.

Wednesday, 14 October 2009

Initial Ideas


In order to come up with ideas for the tailer, i researched various trailers. Using these conventions and indeed the theories of many experts, the group and i have come up with a few rough ideas for the trailer sequence, the shots used and the locations.

This trailer opens with a caption featuring a typical opening of a fairy tale "Once Upon A Time" this is conventional of many fairy tales and adds a classic appeal. The soundtrack will feature an enchanted tune which will cut to a more up beat tune when the next shot appears which shows the viewer immediately that this isn't a classic fairy tale that they have come to expect, it in fact has a modern twist to it. The next shot is a medium long shot of an empty school corridor, still with an upbeat tune in the background. This is an establishing shot and shows the viewer that this trailer is indeed set in a modern day school. A close up shot of a school bell ringing to singal the end of second lesson then appears on screen. This again, empahasises the fact that this trailer has got a modern edge to it. A medium long shot of the school corridor then appears again featuring groups of students and a busy corridor appears. This shows the bussling feel of any school. The camera zooms in to three girls, the modern princesses, who appear on screen (played by Zoe, Charlotte and Ashley).The camera films as the walk through the corridor, then cuts to various close-ups of the individuals. This is done in order to allow the audience to connect with the characters featured. Another caption then flashes up on screen; "They're The Girls Everyone Wats To Be.." again this is presetned on a plain background with a fairytale tune, after this another caption, "Until.." , again with conventional music and a plain background. A close-up of the male lead character (played by Alex) appaears on screen. He proceeds to walk in slow motion up to the camera past Zoe, Charlotte and Ashley. The next shot in split into a 3 way shot in order to show each character in different locations on the phone in the same camera shot. This is put in, in order to allow the viewer to see the three girls are friends but are all after one boy. Following this, a close up three way shot of each of their lips is included in order to add variety. Yet another caption apears, "This Summer", followed by a tracking shot of Charlotte walking along the corridor towards the prince only to fall over and land on the floor in front of him. Then a close-up shot of the Alex, from Charlottes point of view, appears with the added effect of being blurry to show that Charlotte fell over and hit the flor hard enough to knock herself out. The camera then changes to Alex's point of view looking down at Charlotte, she then looks up realizing its Alex and shows herself to be very embarrassed. Another caption appears,"They're In It To Win Him..", Now, to a different location, outside of school. Medium long shot of car with Alex and Zoe in pulling up outside of school. Charlotte and Ashley look on-obvious they are not happy about it, shown with a close up of each of them. Camera shoots to a classroom environment with a close up of a hand with scissors featured. Then flashes to Zoe cutting off Ashley's hair, over shoulder shot of Zoe holding the piece of hair. Zoe then launches herself over the desk, shown in a medium close-up Ashley as she goes to attack Zoe. The title then flashes up on screen then a final medium close-up of Alex walking in front of the girls, all three looking t him as he walks away, Alex then says, "Let The Games Begin". Final caption pops up containing information such as the release date; "In 2010" then "Whose Gonna Get Their Happy Ever After?".

Monday, 12 October 2009

Applying Theory

The 31 Functions of a Fairytale

1. Absentation: One of the members of the family leaves home

2. Interdiction. The hero is told not to do something, for example told not to do something.

3. Violation: The her does the interdiction anyway.

4. Reconnaissance: The villain makes an attempt to try and find something, for example the jewels.

5. Delivery: the villain find out information about the hero.

6. Trickery: The villain tries to trick the hero.

7. Complicity: The victim gives in, at this point the story looks as if it may end in tragedy.

8. Villainy: Villain causes harm to the hero/ family.

9. Mediation: defining moment in the story, hero finds out about the deceit.

10. Beginning counteraction: Hero now decite to act in a way to help the lack. Usually helped by the seeker.

11. Departure: The hero begins their journey.

12. First function of donor: hero is finally tested/interrogated/attacked.

13. The hero’s reaction: The hero reacts to actions of the future donor.

14. Provision or receipt of a magical agent: The hero then gets hold of the magical agent that will help the hero on their journey.


15. Spatial transference, guidance: hero is guided on their journey.

16. Struggle: The hero struggles to beat the villain.

17. Branding, marking: Hero is ’branded’, for example receives a scar/cut etc.

18. Victory: Hero beats the villain

19. Restoration/ Lack liquidated: Initial misfortune is resolved, for example a spell is broken/ curse lifted etc.

20. Return: Hero returns back a legend.

21. Pursuit, chase: Hero is followed by the pursuer, tries to eat/kill/undermine the hero.

22. Rescue: Hero is rescued from pursuer.

23. Unrecognized arrival: Hero is unrecognized and returns home/to a different country

24. Unfounded claims: False hero then presents untrue claims.

25. Difficult task: Hero is given a difficult task.

26. Solution: The task is resolved.

27. Recognition: Hero is finally recognized.

28. Exposure: The false hero/villain is exposed.

29. Transfiguration: New appearance is given to the hero

30. Punishment: Villain is finally punished.

31. Wedding: Hero is usually married/descends the throne/rewarded or promoted.

Sunday, 11 October 2009

Propp's Theory

Propp’s Theory

Vladimir Propp, born in 1895 and died in 1970 came up with the morphology of the fairytale in 1928.
He examined hundreds of fairytales in its generic form, he identified 8 characters and 31 functions which move the story along, for example the punishment of the villain. Another example is the ban of action for example in snow white she is not allowed to eat the apple or she will fall into a deep sleep.

The 8 Characters
The Villain
The Hero
The Donor
The Helper
The Princess
Her Father
The Dispatcher
The false Hero

The 31 Functions
Absentation
Interdiction
Violation Of Interdiction
Reconnaissance
Delivery
Trickery
Complicity
Villainy And Lack
Mediation
Beginning Counter-Action
Departure
First Function Of The Donor
Heroes Reaction
Receipt Of A Magical Agent
Guidance
Struggle
Branding
Victory
Liquidation
Return
Pursuit
Rescue
Unrecognized Arrival
Unfounded Claims
Difficult Task
Solution
Recognition
Exposure
Transfiguration
Punishment
Wedding

Saturday, 10 October 2009

Levi-Strauss's Theory

Claude Levi-Stauss was a french structuralist and lived during the 1970's. He is famous for putting together his film theory known as the 'binary oppositions'.

In order to find he oppsitions, Struss was less interested in..
1) Syntagmatic relations
-How events line up in the narrative structure, which then develop the plot.

He was most interested in..
2) Paradigtic Relations
-Those events and features that belong to the theme of the piece, especially within genre based texts.

He used the 'western' film genre to develop his theory of binary oppsitions:

Homesteaders Native
Christian Pagen
Domestic Savage
Weak Strong
Garden Wilderness
Inside Society Outisde society

All of these are opposites t one another.

The horror gere of film is also a good example f opposites in films; good + Evil. Another example of this is evident in the crime genre.

law criminals
mean strong
safe streets means streets
sane mad
poor rich
detective villian

Friday, 9 October 2009

Barthe's Theory

Rolan Bathe was a french theorist who came up with his own theory which can be applied to film.

Five action codes that enable an audience to make sense of a narrative:

1) Hermeneuic (narrative turning points)
-We no where abouts the story is going, what is going to happen.

2) Proacien (basic narrative actions)
- For example; detective interviews a suspect, femme fatale seduces hero etc.
(Propps 31 functions)

3) Cultural (prior scial knowledge)
- Our attitudes to gender/racial stereotypes

4) Semic (medium-related codes)
For example; intertextuality

5) Symbolic (themes)
For example; icongraphy or a theme such as "Image versus reality"
(Curtis Hanson)

Saturday, 3 October 2009

Todorov's Theory

Todorov’s Theory

“Disrupted Equilibrium”

Equilibrium
Disequilibrium
Equilibrium

Equilibrium: ‘Status Quo’ where things are as they should be
Disequilibrium: ‘Status Quo’ is disrupted by an event
Equilibrium: is restored at the end of the story by the actions of the hero.

An example of this is a movie called Independence Day.

Equilibrium: People are living their daily lives normally, day to day activity the same as it always was, always has been.

Disequilibrium: The people are disrupted by the arrival of an alien space ship.

Equilibrium: The alien space ship is exterminated and the people go back to living their lives again.

Later, Todorov developed his theory into a 5 stage pattern:
1. A state of equilibrium at the outset
2. A disruption of the equilibrium by some action
3. Recognition that there has been a disruption
4. Attempt to repair the disruption
5. Reinstatement of the equilibrium.

This shows a development from three stages too five.