Target Audience

Target Audience

After studying the genres of many movies and their target audiences. I have come to the conclusion that the demographic for my product are 14-18 females, western based in both Britain and America. This would be best suited to the tye of film we are going to produce. The trailer targets the main points in the film and each of them link to teenage life and the teenage problems that many people experience, especially girls. For example the meeting and fancying a boy who usually has a lot of other admirers. It is a common problem that teenage girls can relate to. Also, the level of comedy included in this movie, quite upbeat and girly, would appeal to the audience we have chosen to target.

In order to get a better feel for what attracts people to a particular trailer, and in turn, the film itself I have decided to ask for feedback on what indeed grabs the viewers attention and what attracts them most to the actual film.
The results are as follows;

My first question, "When viewing a trailer, what grabs your attention the most?"
The answers for this poll were:
A variety of shots and camera angles
The dialouge used
The soundtrack
Orginaility and how the movie featured is presented.

Overall, there was a total of 13 votes on my blog and a total of 20 votes outside of my blog which involved me asking people various questions. The element that attract most of the people I asked to a trailer was the originality and how the movie featured is presented, this has proven that in order to attract attention our trailer will have to feature lots of different shots to keep them interest and also add an original edge something that hasn’t been done before. This was closely followed by the variety of shots and camera angles. Many people commented on the fact they wanted to see a large variety which, in turn, would make the feature more interesting to watch. The dialogue and soundtrack used were in joint third place out of all the people I asked. Many commented on how the soundtrack adds to the feel of the scene and helps to explain the narrative, for example a horror genre of film would have a creepy style of music were as a romantic comedy would have a more upbeat style of music. The dialogue used in a trailer adds a bit more interest for the viewer, adds to the story and sometimes helps to tell it.

My second question, “What attracts you most to a film?”
The answers for this poll were:
The film trailer
The actors/actresses involved in the film
The rating received from critics
The company who made the film, for example Disney

Overall, there was a total of 11 votes online and a total of 20 votes outside of my blog which I did separately in order to find out different ways of interacting with the audience not just through one method of research, using a computer. The top answer, was exactly what I expected, the film trailer. Over half of the people I asked said they would judge a film on its film trailer rather than something else, like what the critics say. This result wasn’t very surprising at all. The second most popular answer was the people who actually are actually involved in the film, the actors and actresses, this again wasn’t too surprising. It has shown us that the people we choose to play the role will have to fit them perfectly in order to create the right image and although we can’t afford celebrity endorsement we feel by choosing the people who fit the roles will be just as effective. The least popular answers were, the rating received from critics and the company who made the film. Neither of these answers proved to be that popular in my poll and many people commented that they would rather judge a film for themselves rather than judging it by someone else’s opinion, like a film critics for example. The company involved in the production of the film, I personally thought would influence many people decisions, but they all said it was the trailer which clinched the deal the most for them as some companies who are not that well known still manage to produce excellent films.