Initial Ideas

In order to come up with ideas for the tailer, i researched various trailers. Using these conventions and indeed the theories of many experts, the group and i have come up with a few rough ideas for the trailer sequence, the shots used and the locations.

This trailer opens with a caption featuring a typical opening of a fairy tale "Once Upon A Time" this is conventional of many fairy tales and adds a classic appeal. The soundtrack will feature an enchanted tune which will cut to a more up beat tune when the next shot appears which shows the viewer immediately that this isn't a classic fairy tale that they have come to expect, it in fact has a modern twist to it. The next shot is a medium long shot of an empty school corridor, still with an upbeat tune in the background. This is an establishing shot and shows the viewer that this trailer is indeed set in a modern day school. A close up shot of a school bell ringing to singal the end of second lesson then appears on screen. This again, empahasises the fact that this trailer has got a modern edge to it. A medium long shot of the school corridor then appears again featuring groups of students and a busy corridor appears. This shows the bussling feel of any school. The camera zooms in to three girls, the modern princesses, who appear on screen (played by Zoe, Charlotte and Ashley).The camera films as the walk through the corridor, then cuts to various close-ups of the individuals. This is done in order to allow the audience to connect with the characters featured. Another caption then flashes up on screen; "They're The Girls Everyone Wats To Be.." again this is presetned on a plain background with a fairytale tune, after this another caption, "Until.." , again with conventional music and a plain background. A close-up of the male lead character (played by Alex) appaears on screen. He proceeds to walk in slow motion up to the camera past Zoe, Charlotte and Ashley. The next shot in split into a 3 way shot in order to show each character in different locations on the phone in the same camera shot. This is put in, in order to allow the viewer to see the three girls are friends but are all after one boy. Following this, a close up three way shot of each of their lips is included in order to add variety. Yet another caption apears, "This Summer", followed by a tracking shot of Charlotte walking along the corridor towards the prince only to fall over and land on the floor in front of him. Then a close-up shot of the Alex, from Charlottes point of view, appears with the added effect of being blurry to show that Charlotte fell over and hit the flor hard enough to knock herself out. The camera then changes to Alex's point of view looking down at Charlotte, she then looks up realizing its Alex and shows herself to be very embarrassed. Another caption appears,"They're In It To Win Him..", Now, to a different location, outside of school. Medium long shot of car with Alex and Zoe in pulling up outside of school. Charlotte and Ashley look on-obvious they are not happy about it, shown with a close up of each of them. Camera shoots to a classroom environment with a close up of a hand with scissors featured. Then flashes to Zoe cutting off Ashley's hair, over shoulder shot of Zoe holding the piece of hair. Zoe then launches herself over the desk, shown in a medium close-up Ashley as she goes to attack Zoe. The title then flashes up on screen then a final medium close-up of Alex walking in front of the girls, all three looking t him as he walks away, Alex then says, "Let The Games Begin". Final caption pops up containing information such as the release date; "In 2010" then "Whose Gonna Get Their Happy Ever After?".