Tuesday, 10 November 2009

Film Magazine Analysis


Total Film

The layout of this front cover compliments each aspect of each detail involved. There hs only been a small number of colours involved. For example, the white title fits in well with the name of the articles and also what the female actress is wearing in the picture. The yellow writing that has been used in a bold font also compliments well with the background and the white lettering, since these are the only colours that have been used, the black background has more of an impact as does the main image of the two characters. There is nothing to distract attention away from the main focuses on the magazine front cover. The way the picture as been positioned adds to the feel of the front cover, the dramatic pose and the expressions used makes the viewer want to pick up the magazine to see wht its about, it captivates interest straight away. The number of different sized fonts, although all in the same sort of font, adds a different sort of appeal to this front cover. It brings the whole front cover together but still allows it to grab the viewers attention. Overall, a successful front cover, one I hope to produce during the process of making one for my trailer.



Empire

This film magazine is totally different to ‘total film’ front cover. Firstly, this magazine cover doesn’t really have a background, instead it has an image which takes up the whole background. Of course, this image is very well known so will immediately draw attention to this magazine. The red border adds impact to the picture as this is where the eye is immediately drawn too. It almost makes this picture appear clean-cut, this compliments the title of the magazine which has been included in large red lettering, which, again, contrasts well with the image and is extremely attention grabbing. The next thing that grabs my attention is the white title at the bottom of the page, only three words long, it grabs the attention of the viewer straight away and makes them want to read on-which is of course the aim of a front cover. The bit of writing at the top of the page compliments the rest of the cover and adds a bit more character to the overall look of the cover. However, a sticker has been added which doesn’t really fit with the rest of the cover, its hard to understand why exactly it has been placed there. It doesn’t fit with the colour scheme, it doesn’t particularly bring anything to the cover but it ca be argued that it stands out and makes the viewer want to no more aobut what exactly its trying to advertise. I feel overall, although quite a mysterious cover which makes the viwer want to read on, I think that it doesn’t let anyone else no about what else is actually in this magazine. If they aren’t into star wars they aren’t very likely to want to read this magazine thus, this cover, only appeals to a specific target audience.

Overall

After looking at both of these covers I have discovered the way that I want to portray our film trailer. I think that the ‘total film’ magazine cover was the more successful one in grabbing my attention overall. I like the way they have included one image as I feel this is a great way to present the film and it doesn’t confuse the viewer too much either. I find if there is too much going on it gets confusing. The titles were also kept simplistic, an easy to read font and indeed a clear colour scheme all added to the successful appeal of this cover. Although I did like the ‘empire’ front cover, I don’t feel it succeeded in grabbing all audiences attention. It may very well have articles inside to suit everyone’s taste but this wasn’t portrays on the front cover which is, after all, the main thing that grabs the viewers attention. I feel where ‘empire’ was lacking, ‘total film’ made up for it, which has made me come to the conclusion that ‘total film’ is indeed the better and more successful magazine cover.

Thursday, 5 November 2009

Initial Ideas ( Film Poster)

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Idea 1

The first idea for our film poster came to us very quickly. We knew we wanted to portray the fact that the main male character (matt) was sought after by the three female characters (Charlotte, Pip and Ashley). After researching other film posters we came to the conclusion that we wanted the title to be at the top then some sort of slogan at the bottom with a picture in between. We decided we wanted the main image to be of all the main characters. Matt at the front then Charlotte, Pip and Ashley in the background looking at each other in a nasty way which implies that they are all after the same guy, hence the title of this film, ‘He’s Mine’. We felt this idea would be perfect for this film as it basically gives the viewer a taste of what’s to be expected just from the poster. We feel it will attract he target audience, but also appeals to other audiences as what its about isn’t quite given away in this poster this creating a aura of mystery. The font we would use would be something like, comic sans MS, this is because it would appeal to our target audience, our colour scheme would also be quite upbeat and bright in order to attract attention. An example of this would be the poster for another romantic comedy called Failure to Launch. This one includes various colours which attracts the attention of a teenage audience and adds a fresh appeal to the film poster.

Overall, I like this poster idea as I feel not only is it simplistic, but it also conveys the narrative of this story well.

Idea 2

In the centre of this poster, there will be a picture of Matt. Then, around the outside of his picture, there will be various images of the three female characters all doing different things. For example, charlotte is painting her nails, Pip is on the phone and Ashley is applying her make-up. We have done this because teenage girls, our target audience, can relate to this. They can all relate to wanting a boy they can’t have as well hence the title, ‘He’s Mine’. I feel by dividing up this poster into sections, it adds individuality to this poster idea. The title and slogan would be included in the same section at the bottom of the poster, thus keeping the information together and not distracting from what is going on in the images-making this poster, overall, easier for the viewer to digest. This poster idea is similar to that of the poster for Atonement. That one was also divided into three sections. The first section contained a picture of the female character, the third one contained a picture of the male character and the middle one contained the title and a smaller picture.
Overall, I feel this poster idea is great for attracting attention and relating to our target audience however I don’t think it portrays the narrative well enough.

Idea 3

Our third and final idea, is perhaps my personal favourite. The three female characters are placed in the box at the top of the page, they are facing the camera but each show their own form of attitude, for example one would have their arms crossed. The main male character, Matt, is included in the box at the bottom of the poster, he’s simply looking into the camera, almost posing. The middle section is reserved for the title and the slogan for the film. The title would be in a different font to that of the title in order to create a bit of individuality. Personally, I like the simplicity of this idea and that way in which I haven’t seen another film poster like it, its original. The colour scheme would be kept to only a few colours each one tying in with something else as I feel this is the best way to bring a poster together and allow it to look like one picture not a number of smaller ones, which create a messy overall look. I feel, once completed, this poster would look unique and eye-catching. My favourite idea overall.

The Magazine Front Cover

We plan to use the poster picture for the image on the magazine front cover. This is in order to create consistency between all the products, which conventionally, will be most effective. We want to title of the magazine to take up the first part of the page and the title of our film, “He‘s Mine” to be the second biggest feature, a world exclusive. We want to do this in order to attract the viewers attention to it. We don’t want any other film titles on there in such big lettering as to not attract attention away from our film. We want to keep to a basic colour scheme, the title in red with most of the sub titles in black. The main image is going to stand out, to attract the most attention. We were influenced by the magazine covers we researched, Empire being the most effective in our opinion.

We produced a number of ideas for this, but decided this idea was the best one:

Monday, 2 November 2009

Analysis Of Film Posters


I've started off by analysisng the Love Actually film poster, the first thing that is obvious through just looking at it is the fact that this film is obviously a festive film, made clear by the fact snow has been included and the fact the pictures are layed out in a gift wrap style. Also the colors used in this poster are very similar to the traditional colors used at christmas. These colors, however, are kept very simplistic this is so that the viewers attention isn't distracted from the image itself. Each of the pictures included of the cast, are very interesting. Each one has its own individual style to it, each has its own individual expression. By including each of their names under their pictures, a sense of personality is added, immediately we know who each of the actors/actresses are if the pictures didn't make it clear enough. The font used, along with the coors of them, adds a simplistic sense but still contrasts well with the rest of the poster. A simplistic color scheme and a simple font helps to make this poster effective in presenting this film and what it is about. However, i don't think it is clear what genre this film is, although it has a festive feel and mainly the color red is used (which represent love) i don't think it is obvious to the viewer what genre this film actually is, not from the film poster anyway. The title; 'Love Actually' is the only thing that makes it clear this film is indeed a romantic comedy. An effective film poster, but in my opinion, it would benefit from being a little less busy and a bit more clear.


Perhaps one of the most popular modern day book adaptions, Twilight has captured young peoples imaginations all over the world especially the girls. This poster represents exactly what Twilight i about without giving too much away. Its dark coloring adds a sinister edge to the story and it fits well with the font style used for the title. Each of the characters are wearing dark clothing and the misty dark clouds used in the background add to its gothic romantic appeal. The characters in the for ground, played by Rob Pattison and Kristen Stewart, have been made to convey a meaning. Kristen, who's plays Bella, is shown to look wary and, judging by the fact she's looking over her shoulder, perhaps panicing about a certain issue. Rob, who plays Edward, is staring straight at the camera. The way he is looking promotes a serious appeal like he is protecting Bella from something/someone. Behind him, to show that he is protecting Bella, there are three other characters. Each of them, especially the male in the centre all look very menacing and like the are about the attack Edward and Bella. It is interesting how the poster has been designed to be landscape, the ones i have chosen t analysis are both portrait. When using a poster this way, it is easier to fit more on but perhaps harder to use if wanting to feature the whole length of the body close-up. An effective film poster, perfectly clear hat this film is about but still leaves just the right amount of of mystery to make the viewer want to go and see it.



Since the trailer i have planned to do fits with the romantic comedy genre, i decided to look at this poster because it fits with the modern fairy tale and also the genre it follows itself. Firstly, the background used on this poster. It is plain white in order to represent simplicity it also contrasts nicely with Hilary duffs, who plays Sam, dress. The fact that she is wearing white represent innocent, added too by her expression, and also contrasts well with her bold pink converse that she is wearing. This immediately shows the reader this isn't like any other fairy tale where the princess always wears a big dress and pretty shoes-adding a modern edge. Chad Micheal Murray, or Austin who he plays in the film, is shown to wear a simple t-shirt and jeans with black plimpsol's, not only does he contrast well with Sam, he also shows that he isn't the classic style of prince, he himself is a modern day guy not a traditional prince. The title has been colored blue in order to allow it to stand out against the rest of the poster, also it doesn't fit with the conventions of a classic fairy tale as usually the title is featured in a posh font, with curls and a thin line of ink. The release date in colored the same as the title as it compliments each other nicely and pulls the whole piece together. A back bold font has been used for the actor and actresses names this has been done so that the viewers eye isn't drawn to this first, instead the viewer takes in the image and the title itself first. The quote is then included in a clear font that isn't to eye catching this has been done in order to not draw too much attention away from the rest of the poster. It has been included in order to grab the viewers attention and make them want to go see the film. This piece represents exactly what i want to convey in the poster that is needed for our trailer, i think its simplistic but effective in presenting the film.